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San Jose Christmas event nets new contract but still needs funding

As city leaders decide to keep a popular San Jose holiday event downtown under the same management through 2027, organizers say funding remains challenging. The San Jose City Council voted unanimously Tuesday to sign a three-year deal with Christmas In The Park Inc. to continue running the 35-day event in Plaza de Cesar Chavez — with the possibility of extending the agreement another six years. While Christmas in the Park drives almost $20 million in revenue per year for the city and its downtown businesses, the 44-year-old San Jose event continues to struggle with consistent funding. Organizers needed $100,000 just… 

Read More @San Jose Spotlight

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