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Downtown San Jose scores big with World Cup

Levi’s Stadium may have hosted its final FIFA World Cup match Wednesday, but the tournament’s economic impact is still playing out in downtown San Jose, where thousands of soccer fans continue gathering for watch parties that are bringing business to bars, restaurants and street vendors. As fans streamed into San Pedro Square ahead of the U.S. men’s national team’s knockout round against Bosnia and Herzegovina, they lined up for food and drinks, browsed jersey vendors and filled nearby businesses before kickoff. The city-sponsored watch parties have continued throughout the tournament, giving downtown businesses another opportunity to benefit from the World… 

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